Watermark.

A watermark is how a clip stays attributable once it leaves your phone — a handle, a client name, the word DRAFT. Convert burns the text you type into the video during the same encode, anchored to whichever corner you tap.

We're straightforward about the other half of this. Video exports on the free tier carry a small “Creovia” watermark, and the app says so on the editor screen before you convert, not in a footnote. Audio-only outputs are never marked. Pro removes our mark entirely and makes your own watermark optional — which is the whole of the difference, with no separate export limit hiding behind it.